Our Story

Where It All Began

Tart Swim was born from a simple belief: children deserve swimwear that is as beautiful as it is functional. As a mother of two, our founder noticed a gap in the market — swimwear for little ones was either purely practical or painfully overpriced, with nothing in between that combined quality craftsmanship with playful, sophisticated design.

Inspired by sun-drenched afternoons on the French Riviera and the effortless elegance of European children's fashion, Tart Swim was created to bring that same sense of joy and refinement to every pool day, beach trip, and splash pad adventure.

Our Philosophy

Every Tart Swim piece is thoughtfully designed with both parent and child in mind. We use premium fabrics that offer UPF 50+ protection, quick-dry technology, and a buttery-soft feel against delicate skin. Our prints are original — hand-illustrated by our in-house design team — and our silhouettes are designed for real play, real movement, and real childhood.

We believe luxury should be fun at every age. That is why each collection tells a story — from cherry orchards to gelato stands, from ballet studios to seaside gardens.

Made With Care

Our swimwear is crafted in small batches to ensure the highest quality. We partner with ethical manufacturers who share our commitment to fair labor practices and sustainable production. Each piece is designed to last — not just through one summer, but to be passed down to younger siblings and friends.

Designed for adventurous little swimmers — because luxury should be fun at every age.